Welcome to your first piece of homework This brief questionnaire will help me get a better idea of what your brand is all about and your vision! Name * First Name Last Name Email * What is your business all about? * What is the name of your business? Does it have a special meaning behind it? How long has you business been on the market? I haven't launched yet 1-6 months More than 6 months Why did you start your business? What problems are you trying to solve? Please be as descriptive as possible, let us know how and why you've started it and the story behind it. How is your brand perceived on the market? In which market(s) will your brand be launched? Please list some of your competitors: Make sure to add their websites or social media handles so we can research them on our end too. How are they better/worse than your brand/product? Please be as detailed as possible! Is there a story behind the product? Please tell us why you've decided to create the product, what motivated you and how the idea was born. Why would someone buy your product? Would it be a necessity? A special treat? etc. Who would buy your product? How old are they? Where do they live? Where do they shop? What do they like? If you're not sure, no worries, we can work it out together. What are your main differentiators? What sets your product or brand a part from your competitors? If someone looks at your product only for a second, what message would you want to communicate? * How should the packaging make you feel? Tell us in ONE sentence! Could you please list the information that should be on the main/front panel of the packaging (listed in order of priority)?) Would the product/s live online or in store? Online Retail Both How do you see the product expanding? If it's a food product, would you be launching any other flavours? If it's not a food product would you be launching any other colour or fragrance variants, etc? Could you prove some visual reference or inspiration of your vision of the brand/product? There are few great websites to gather inspiration: https://www.pinterest.com https://thedieline.com http://lovelypackage.com/ https://dribbble.com/ Thank you! I can’t wait to read all about your brand!
