WANT TO BOOK MORE PACKAGING CLIENTS?
THIS IS EXACTLY WHY I BUILT PACKAGING PLAYGROUND!
You’ll take it from brief to print ready file and polished case study and leave with a process you can use again with future clients!
A 6 week guided group programme where you’ll learn the packaging process by working through a real project, with practical guidance, live support and feedback along the way.
NEXT COHORT
Early 2027
Get on the waitlist for early access, launch
news and subscriber-only bonuses!
Be first to hear about dates, pricing and applications.
NEXT KICK OFF EARLY 2027
WANT TO BOOK MORE PACKAGING CLIENTS?
THIS IS EXACTLY WHY I BUILT PACKAGING PLAYGROUND!
You’ll take it from brief to print ready file and polished case study and leave with a process you can use again with future clients!
A 6 week guided group programme where you’ll learn the packaging process by working through a real project, with practical guidance, live support and feedback along the way.
NEXT COHORT
Early 2027
Get on the waitlist for early access, launch news and subscriber-only bonuses.
NEXT KICK OFF EARLY 2027
Be first to hear about dates, pricing and applications.
YOU DON’T NEED ANOTHER
COURSE, YOU NEED A PACKAGING PROCESS YOU CAN RELY ON!
You might already feel confident as a designer, but packaging can still leave you unsure about how to structure the process, what happens on the technical side and whether you’re heading in the right direction.
Want to add packaging to your services and build the portfolio work to help you attract more product based clients?
Wish you had experienced feedback while you work so you know what to push, refine or move forward?
Feeling intimidated by dielines, artwork and print production once the design needs to move beyond the mock-up?
Not sure how to structure a packaging project from brief to finished pack without second-guessing every step?
IMAGINE CONFIDENTLY OFFERING PACKAGING AS PART OF YOUR SERVICES
ATTRACT MORE
PRODUCT-BASED CLIENTS
Show the kind of packaging work you actually want to be hired for, so potential clients can see what you can do before they even get in touch.
LEAD PACKAGING PROJECTS WITH CONFIDENCE
Know what to ask, what to look out for and what needs to happen next, without feeling like you’re making it up as you go.
SAY YES TO MORE
PACKAGING ENQUIRIES
You’ll have already worked through the process, so when a packaging project comes in, you know what to expect and how to move it forward.
MAKE PACKAGING A
REAL PART OF YOUR OFFER
Not something you occasionally say yes to, but a service you can actively talk about, show on your website and build more of your business around.
IMAGINE CONFIDENTLY OFFERING PACKAGING AS PART OF YOUR SERVICES
ATTRACT MORE
PRODUCT-BASED CLIENTS
Show the kind of packaging work you actually want to be hired for, so potential clients can see what you can do before they even get in touch.
LEAD PACKAGING PROJECTS WITH CONFIDENCE
Know what to ask, what to look out for and what needs to happen next, without feeling like you’re making it up as you go.
SAY YES TO MORE
PACKAGING ENQUIRIES
You’ll have already worked through the process, so when a packaging project comes in, you know what to expect and how to move it forward.
MAKE PACKAGING A
REAL PART OF YOUR OFFER
Not something you occasionally say yes to, but a service you can actively talk about, show on your website and build more of your business around.
You’ll take one packaging project from brief to print-ready file to polished case study, with a clear process, practical guidance, live support and feedback along the way.
NEXT COHORT
A 6 week guided group programme for designers who want to add packaging to their skillset and services by actually working through a real project.
6 week guided group programme
Live co-working & feedback sessions
Small group experience
Dates & pricing coming soon!
You’ll take one packaging project from brief to print-ready file to polished case study, with a clear process, practical guidance, live support and feedback along the way.
NEXT COHORT
A 6 week guided group programme for designers who want to add packaging to their skillset and services by actually working through a real project.
Dates & pricing coming soon!
6 week guided group programme
Live co-working & feedback sessions
Small group experience
YOUR 6 WEEKS INSIDE THE PACKAGING PLAYGROUND
Packaging Playground gives you the structure, guidance and feedback to take one packaging project all the way from brief to finished case study, without having to figure out every step on your own.
COMPLIMENTARY ACCESS TO
THE FIRST FULL 2027 COHORT
Come back and experience the
refined version at no extra cost!
SHORT FOCUSED GUIDANCE
FOR EACH PHASE
Quick recordings that introduce what you need to know next, then get you straight back into the project.
PRACTICAL SUPPORT WITH
DIELINES, ARTWORK & PRINT
Understand what to look out for, what to ask suppliers and how to prepare your design properly for production.
TEMPLATES, CHECKLISTS &
RESOURCES TO USE AGAIN & AGAIN
Practical tools for this project that you can come back to when future packaging briefs land on your desk.
A PRIVATE SPACE FOR THE
COHORT TO HANG OUT
Share WIP, ask questions, see what everyone else is making and give each other feedback as you go.
curated industry-ready packaging briefs
Choose from two realistic briefs inspired by the kind of projects I work on with clients or bring your own for me to review.
LIVE CO-WORKING &
FEEDBACK SESSIONS
Dedicated time to make progress, ask questions and get useful feedback while you’re still developing the project.
Choose from two realistic briefs inspired by the kind of projects I work on with clients or bring your own for me to review.
A CLEAR PACKAGING PROCESS
FROM START TO FINISH
Six phases that take you from setting up the project through to final artwork and case study.
curated industry-ready packaging briefs
Choose from two realistic briefs inspired by the kind of projects
I work on with clients or bring your own for me to review.
A CLEAR PACKAGING PROCESS
FROM START TO FINISH
Six phases that take you from setting up the project through to final artwork and case study.
LIVE CO-WORKING &
FEEDBACK SESSIONS
Dedicated time to make progress, ask questions and get useful feedback while you’re still developing the project.
A PRIVATE SPACE FOR THE
COHORT TO HANG OUT
Share WIP, ask questions, see what everyone else is making and give each other feedback as you go.
SHORT FOCUSED GUIDANCE
FOR EACH PHASE
Quick recordings that introduce what you need to know
next, then get you straight back into the project.
TEMPLATES, CHECKLISTS &
RESOURCES TO USE AGAIN & AGAIN
Practical tools for this project that you can come back to when future packaging briefs land on your desk.
PRACTICAL SUPPORT WITH
DIELINES, ARTWORK & PRINT
Understand what to look out for, what to ask suppliers
and how to prepare your design properly for production.
COMPLIMENTARY ACCESS TO THE FIRST FULL 2027 COHORT
Come back and experience the
refined version at no extra cost!
YOUR ROUTE THROUGH THE PACKAGING PLAYGROUND
Six weeks, six clear phases, each one moving your packaging project forward until you’ve built a finished case study ready for your portfolio.
GET SET UP &
READY TO START
RULES OF PLAY
Before you start designing, we’ll get everything in place so you know exactly what you’re working on, which brief you’re taking forward and how you’ll move through the Playground.
WEEK 1
You will:
Choose the packaging brief
you’ll work on for the six weeks
Meet the group and get familiar
with how the Playground works
Break down the brief, spot the key challenge and identify what matters
Map out your project, milestones
and deadlines
→
→
→
→
→
EXPLORE YOUR
CREATIVE DIRECTION
THE SANDBOX
This is where the exploration starts. You’ll dig into the category, audience and competitors, gather references and develop at least two creative territories before choosing the direction you want to take forward.
WEEK 2
You will:
Research the category, audience
and competitors
Build a focused bank of visual references
Develop two creative territories
for your brief
Get feedback & choose the
strongest direction to take forward
→
→
→
→
→
TURN YOUR PROJECT INTO A CASE STUDY
THE SLIDE
You’ve made it to the end! Now it’s time to bring everything together through mock-ups and storytelling to show the project properly.
WEEK 6
You will:
Create polished mock-ups of your finished packaging
Build a clear story around your
concept and process
Select the work that best shows your thinking and design decisions
Finish with a packaging case study
ready for your portfolio
→
→
→
→
BUILD YOUR
PACKAGING DESIGN
THE CLIMBING FRAME
Now it’s time to turn your chosen creative direction into an actual brand and packaging concept. You’ll build, test and adjust as you go, working through the messy middle until the idea starts to take shape.
WEEK 3
You will:
Develop your chosen direction
into a brand & packaging concept
Work through hierarchy, layout & shelf impact
Test how the design works across different pack formats or variants
Keep iterating & strengthening the idea as it develops
→
→
→
→
→
TEST, REFINE &
PUSH IT FURTHER
THE SEE SAW
This is the back and forth bit. You’ll present your first draft, get feedback, spot what isn’t quite working and keep refining until the design feels stronger, clearer and in a place you're happy with.
WEEK 4
You will:
Present and test your first
packaging draft
Get feedback and identify what
needs pushing further
Refine hierarchy, colour, typography
and graphic details
Make considered decisions about
what stays, changes or goes
→
→
→
→
→
GET YOUR DESIGN
READY FOR PRINT
THE HOPSCOTCH
This is the back and forth bit. You’ll present your first draft, get feedback, spot what isn’t quite working and keep refining until the design feels stronger, clearer and in a place you're happy with.
WEEK 5
You will:
Understand how to work with dielines and cutter guides
Set up artwork with the right technical information
Learn the basics of colour, print specs and production
Prepare a final file that reflects how packaging works in the real world
→
→
→
→
GET SET UP &
READY TO START
RULES OF PLAY
You will:
Before you start designing, we’ll get everything in place so you know exactly what you’re working on, which brief you’re taking forward and how you’ll move through the Playground.
WEEK 6
WEEK 4
WEEK 3
WEEK 2
WEEK 5
WEEK 1
→
→
→
→
Choose the packaging brief you’ll work on for the six weeks
Meet the group and get familiar with how
the Playground works
Break down the brief, spot the keychallenge
and identify what matters
Map out your project, milestones and deadlines
WEEK 2
THE SANDBOX
This is where the exploration starts. You’ll dig into the category, audience and competitors, gather references and develop at least two creative territories before choosing the direction you want to take forward.
EXPLORE YOUR
CREATIVE DIRECTION
You will:
→
→
→
→
Research the category, audience and competitors
Build a focused bank of visual references
Develop two creative territories for your brief
Get feedback & choose the strongest direction to take forward
WEEK 6
WEEK 4
WEEK 3
WEEK 2
WEEK 5
WEEK 1
WEEK 2
THE CLIMBING FRAME
Now it’s time to turn your chosen creative direction into an actual brand and packaging concept. You’ll build, test and adjust as you go, working through the messy middle until the idea starts to take shape.
BUILD YOUR
PACKAGING DESIGN
You will:
Develop your chosen direction into a brand & packaging concept
Work through hierarchy, layout & shelf impact
Test how the design works across different pack formats or variants
Keep iterating & strengthening the idea as it develops
WEEK 6
WEEK 4
WEEK 3
WEEK 2
WEEK 5
WEEK 1
→
→
→
→
WEEK 2
THE SEE SAW
This is the back and forth bit. You’ll present your first draft, get feedback, spot what isn’t quite working and keep refining until the design feels stronger, clearer and in a place you're happy with.
Present and test your first packaging draft
Get feedback and identify what needs pushing further
Refine hierarchy, colour, typography and graphic details
Make considered decisions about what stays,
changes or goes
TEST, REFINE &
PUSH IT FURTHER
You will:
WEEK 6
WEEK 4
WEEK 3
WEEK 2
WEEK 5
WEEK 1
→
→
→
→
WEEK 2
THE HOPSCOTCH
This is where we move through the practical steps that take your design from screen to something that could realistically be produced.
Understand how to work with dielines and cutter guides
Set up artwork with the right technical information
Learn the basics of colour, print specs and production
Prepare a final file that reflects how packaging works in the real world
GET YOUR DESIGN
READY FOR PRINT
You will:
WEEK 6
WEEK 4
WEEK 3
WEEK 2
WEEK 5
WEEK 1
→
→
→
→
WEEK 2
THE SLIDE
You’ve made it to the end! Now it’s time to bring everything together through mock-ups and storytelling to show the project properly.
Create polished mock-ups of your finished packaging
Build a clear story around your concept and process
Select the work that best shows your thinking
and design decisions
Finish with a packaging case study ready for your portfolio
TURN YOUR PROJECT
INTO A CASE STUDY
You will:
WEEK 6
WEEK 4
WEEK 3
WEEK 2
WEEK 5
WEEK 1
→
→
→
→
⬇️ Click through the weeks to see how the project comes together! ⬇️
YOU LEARN PACKAGING BY DESIGNING PACKAGING
The goal isn’t to consume more packaging content, it’s to work through the process yourself until it starts to feel familiar!
You won’t spend six weeks watching me work through a project and hoping it all sinks in.
Each phase gives you just enough guidance to understand what comes next, then you’ll apply it straight away to your own project, get feedback and use that to keep moving.
Use that feedback, complete your weekly checkpoint and move into the next phase
REFINE
4
Apply it to your project with a weekly co-working session to actually get the work done
MAKE
2
Bring your questions & wip to Thursday sessions for feedback from me and the group
GET FEEDBACK
3
Start each phase with focused guidance from me so you know exactly what you’re working on
LEARN
1
YOU LEARN PACKAGING BY DESIGNING PACKAGING
The goal isn’t to consume more packaging content, it’s to work through the process yourself until it starts to feel familiar!
You won’t spend six weeks watching me work through a project and hoping it all sinks in.
Each phase gives you just enough guidance to understand what comes next, then you’ll apply it straight away to your own project, get feedback and use that to keep moving.
Use that feedback, complete your weekly checkpoint and move into the next phase
REFINE
Start each phase with focused guidance from me so you know exactly what you’re working on
LEARN
Apply it to your project with a weekly co-working session to actually get the work done
MAKE
Bring your questions & wip to Thursday sessions for feedback from me and the group
GET FEEDBACK
WHAT YOU’LL LEAVE THE PACKAGING PLAYGROUND WITH
By the end of the six weeks, you won’t just know more about packaging.
You’ll have actually worked through the process yourself from beginning to end.
PRACTICAL PACKAGING KNOWLEDGE
A better understanding of dielines, artwork, print specs and what to look out for before a design goes to print.
MORE CONFIDENCE
MAKING DECISIONS
You’ll have had feedback while developing the work, so you’ll be clearer on what to push, refine or move forward.
A FINISHED PORTFOLIO
CASE STUDY
A complete packaging project that shows your thinking, process and final design, ready to add to your portfolio.
A PACKAGING PROCESS YOU CAN USE AGAIN & AGAIN
A clear way to approach future packaging projects without second guessing every step.
IS THE PACKAGING
PLAYGROUND FOR YOU?
THIS IS NOT FOR YOU IF..
❌ You’re still learning the basics of graphic design, Illustrator or Photoshop
❌ You already confidently take packaging projects from brief through to print and production
❌ You’re looking for something completely self paced
❌ You don’t realistically have capacity to work on the project during the six weeks
You don’t need to arrive knowing everything about packaging, print or production. You just need to be ready to make something, get involved and learn as you go.
THIS IS FOR YOU IF...
✅ You’re already working as a designer and feel confident with your design tools
✅ Packaging is still fairly new to you, even if you’ve done a couple of projects
✅ You want to add packaging to your services and attract more product-based clients
✅ You’d benefit from a clear process from brief through to case study
✅ You’re up for sharing work, giving feedback and joining in with the group
✅ You can realistically set aside at least 4 to 5 hours a week
A quick sense check before you join the waitlist 👀
Branding & Packaging Designer
WHY LEARN PACKAGING
WITH B?
I also love teaching the bits that can feel intimidating when you’re newer to packaging, from understanding the brief and building a clear process to knowing how to prepare a file for print
Most importantly, I’m still doing this work with clients everyday! The process inside Packaging Playground is based on how I genuinely approach projects today, you’re learning how to think through the work in a way you can use again and again.
I’ve been working in branding and packaging for 15+ years, across agencies, in-house teams and freelance projects, so I know the difference between making something look good and making it actually work as packaging.
Branding & Packaging Designer
WHY LEARN PACKAGING
WITH B?
I also love teaching the bits that can feel intimidating when you’re newer to packaging, from understanding the brief and building a clear process to knowing how to prepare a file for print
Most importantly, I’m still doing this work with clients everyday! The process inside Packaging Playground is based on how I genuinely approach projects today, you’re learning how to think through the work in a way you can use again and again.
I’ve been working in branding and packaging for 15+ years, across agencies, in-house teams and freelance projects, so I know the difference between making something look good and making it actually work as packaging.
