By Momoco
Branding, Packaging, Social Media,
Brand Guidelines
The Ask
To create branding and packaging for a new haircare line developed by a professional hairstylist, capturing the essence of nature’s power to transform hair from dull to full of life, inside and out.
The Solution
We had the opportunity to build the brand identity and packaging from the ground up, inspired by a “hair revolution,” we designed a visual language that underscores transformation, confidence and authenticity. We used dynamic abstract patterns inspired by different hair textures, paired with a vibrant and playful colour palette to stand out among competitors and reflect various hair personalities. The final result is a brand that exudes energy, builds trust and demands attention on the shelf - ready to spark a haircare revolution.
