Popple

The Ask

To name, brand and package a new start-up for a natural contact lens product. Empowering individuals to feel that they have the freedom of changing their eye colour as easy as changing their outfit.

The Solution

Popple was born from the name of the natural occurring ‘tree eyes’ in the Populas Aspen tree – natural with a twist. Inspired by the power of eye contact, the iris is amplified as the core brand equity. We've worked on all aspects of this brand, from brand & product naming, identity design, packaging design, social media & offline applications.