INFYVE
THE FIVE MINUTES SKINCARE CLUB
THE BRIEF
Claudia came to us with a mission close to our hearts: create a skincare brand that speaks to busy women who love great products but don’t have time for a 10-step routine.
They wanted to make skincare simple, effective, and beautiful without compromising on quality.
The goal? A brand that feels empowering, elevated, and easy to love.
THE approach
We started by zooming in on their ideal customer: women in their 30s to 50s who are constantly juggling work, family, social lives and everything in between.
These are women who care about their skin, but who also need products that work fast without compromising on quality.
Services used:
Be there in five!
To the women who want to glam up and turn up. Being a member of the 5 Minute Skin Club is more than a mutual love for simple, easy and high quality skincare, it’s an empowering and minimalist lifestyle.
An inclusive club that’s been created by saving time, to give you quality time, it’s girls club, brunch club, mum club.
Welcome... we’ll see you in 5!
THE transformation
From a new skincare idea to a growing beauty brand, InFyve is now stocked in Rinascente stores across Italy, selling on Amazon and getting noticed by titles like Vanity Fair Italia.
A clear, distinctive brand helped give them the platform to grow, expand and show up confidently in a crowded market.
“The Packed Launch was the perfect fit to build a brand with big ambitions and a realistic budget. The feedback has been overwhelmingly positive and everyone comments on how striking and well executed the branding is.”
Claudia, InFyve
HOW CAN I help you?
Think of me as your personal shopper for Branding & Packaging design! After 15+ years of working with passionate startups and product-based businesses, I've created the ultimate recipe tor success - helping you bring your vision to life.
From aisle to checkout, I'll make sure your brand is e-commerce or retail-ready with designs that stand out on the shelf and stay within budget.
My Mission
To guide product-based businesses like yours through the sometimes confusing aisles of design, making sure your packaging not only looks good but also tells your brand story in a way that makes customers grab your products off the shelf.
With strategic research backed desians, Il take the stress out of the process, ensuring your brand shines in every aisle!
Thank you!
