HOUSE OF POPS
POPSICLES WITH PURPOSE
THE BRIEF
Create a playful and vibrant brand for a popsicle startup with a passion for real flavour, clean ingredients and sustainability.
The brief was to design a bold visual world that felt handcrafted, joyful, and ready to grow without losing sight of the values at its core.
The goal? Build a brand that looks as good as it tastes, and one that can grow without melting under pressure.
THE approach
This was a chance to start from scratch and build something full of energy and heart. We leaned into what made House of Pops special from day one: real ingredients, real values & a playful character.
Hand-drawn illustrations, bold colours and a crafted, playful feel helped us create a brand world that feels as good as it looks. From the packaging to the bike design, every detail was designed to stand out and stay true to the brand’s roots.
It’s fun, fresh, and made to grow just like its popsicles!
Services used:
THE transformation
From a single bike at a farmer’s market to a team of 70+ and a growing retail presence across the UAE, House of Pops has come a long way.
Every brand touchpoint was built with flex, scale and growth in mind ti be able to craft a full brand world that could evolve without losing its original charm!
“Working with Beatrice has been an absolute pleasure. Her creative input made a real impact, she’s a total professional and someone we’d happily recommend and work with again!”
Mazen & Lara, House of Pops
HOW CAN I help you?
Think of me as your personal shopper for Branding & Packaging design! After 15+ years of working with passionate startups and product-based businesses, I've created the ultimate recipe tor success - helping you bring your vision to life.
From aisle to checkout, I'll make sure your brand is e-commerce or retail-ready with designs that stand out on the shelf and stay within budget.
My Mission
To guide product-based businesses like yours through the sometimes confusing aisles of design, making sure your packaging not only looks good but also tells your brand story in a way that makes customers grab your products off the shelf.
With strategic research backed desians, Il take the stress out of the process, ensuring your brand shines in every aisle!
Thank you!
