POPPLE
Services used:
THE BRIEF
Name, brand and package a natural contact lens product for a new start-up. The focus? Empower people to change their eye colour as easily (and confidently) as changing an outfit.
The goal? Make a bold, beauty-led statement—without losing sight of the natural story behind it.
THE approach
We created Popple—a name rooted in nature, inspired by the “tree eyes” found on the Populus Aspen tree. It felt fresh, playful and quietly clever. From there, we built a brand world that puts the iris centre stage—owning the power of eye contact and the freedom of choice.
The visual identity balances beauty and nature with a hint of attitude. Bold colours, soft shapes and eye-catching typography all come together to help Popple stand out—while still feeling grounded and accessible.
Natural Cosmetic Lenses
THE transformation
We brought Popple to life across every touchpoint from naming and brand identity to packaging and social.
A startup with no visual presence is now a confident, cohesive brand ready to enter the market with clarity and impact.
"Beatrice brought a unique level of creativity that helped us stand out in a crowded market. The name, identity and packaging felt impactful and perfectly captured the ‘natural with a twist’ aesthetic we were aiming for"
Maximilian Lange, Popple
HOW CAN I help you?
Think of me as your personal shopper for Branding & Packaging design! After 15+ years of working with passionate startups and product-based businesses, I've created the ultimate recipe tor success - helping you bring your vision to life.
From aisle to checkout, I'll make sure your brand is e-commerce or retail-ready with designs that stand out on the shelf and stay within budget.
My Mission
To guide product-based businesses like yours through the sometimes confusing aisles of design, making sure your packaging not only looks good but also tells your brand story in a way that makes customers grab your products off the shelf.
With strategic research backed desians, Il take the stress out of the process, ensuring your brand shines in every aisle!
Thank you!
